We are a food and beverage specialized agency focused entirely on the culture, tastes and business of a rapidly changing industry. Founded in 2014, Edible sits within the Daniel J. Edelman Holdings (DJE) family of companies, and focuses on helping our clients make meaningful connections with their customers – whether through values-forward brand programs, increasing transparency in the supply chain or managing through implications of a changing export market. We help solve business challenges in an always-evolving marketplace.
We love food and beverage. And we appreciate its complex place in our lives. We are constantly investigating what’s next, from journalist comings and goings to best practices for food policy shifts. Edible is a full scale communications marketing agency that operates distinctly from the other agency teams. We bring best-in-class thinking and resources by harnessing the power of our network — including culinary specialists, credentialed registered dietitians and healthcare professionals, food policy and issues specialists, former food journalists, non-governmental organization and corporate social responsibility activists and brand marketers.
We believe cultural relevance cannot be bought or demanded – it must be earned. Brands are dynamic, evolving and fluid. In today’s democratized, socialized and digitized environment, brands are only relevant if they have something unique and relatable to say and a way of saying it that creates value: through entertainment, purpose, utility and belonging.
We develop ideas that are earned-centric and social by design. Earned-centric means our ideas connect directly to a societal nerve, a conversation that media and influentials alike are interested in joining and participating in. Social by design means our idea is set to spark shareable behavior from the start. We design content that evokes people’s interests and hits a social nerve — triggering participation in the conversation and making them feel “in the know.”
- Research Insights and Strategic Planning
- Paid, Owned and Earned Media Strategy
- Creative Development and Production
- Celebrity, Chef and Influencer Partnerships
- Social Media Strategy
- Influencer and Advocate Marketing
- Content Creation and Marketing
- Events and Experiential
- Performance Marketing
- Retail and E-Commerce Strategy
- Reporting, Analytics and Measurement